Because ofreplacement of technologylife-cycle, technologicalinnovationprocessesareconstantlyreengineered, the relevantmainstreamdesignandproduct technology platformwillbeupdated.
Mr Schultz, who earlier this year returned to the helm of the company he built into a global giant, deserves credit for trying to return Starbucks to its old approach to innovation, which was all about incremental product variation around a central platform.
"Verizon Wireless has a demonstrated commitment to innovation, and we're excited to combine our open product development platform with the nation's best wireless broadband network, " said Peter Semmelhack, founder and chief executive officer of Bug Labs.